We are Celebrate Difference Shop Local, a nationwide campaign aiming to promote shopping at local businesses rather than at chain supermarkets.

Inspired by the recent scheme 'Small Business Saturday', brought about to encourage shoppers to use local shops one day a year, we decided to take action in order to implement the scheme throughout the whole year.

Our campaign aims to celebrate difference. We focus on the experience of local shopping and the chance to choose something original. Local business offer a friendly service, a chance to meet other locals and great product knowledge.

So, look out for our blue products in your town and support the community by shopping local!!